Build the PERFECT Lead Magnet that Your Audience Will Love - Even if You're Not a Writer or Designer!
Perfect For Small Business Owners at Any Stage of List-Building!
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Want to getmore leads (and more money) in your business?
Yeah, I thought that might be your answer. 😉
There are lots of ways to generate leads in your business. You could...
Beg your friends and family to buy your services or products - even if they don't need them
Go to every networking event you can find and schmooze with a random group of people who may (or may not) be your ideal client
Take on clients who want your services - but don't want to pay appropriately for them, so you end up working for peanuts 🥜
Buy lists of your "ideal customer" from some sketchy website and hope you didn't waste your money.
Or you could create a lead magnet that will attract your perfect client, give them mountains of value, boost their trust in you, and help convert them to buyers!
But if you're not a copywriter or designer, creating a lead magnet can feel like a MASSIVE undertaking...but it doesn't have to be!
Learn how to quickly and easily build the perfect lead magnet in just 5 days...so your audience will be falling all over themselves to sign up for it!
🔥 Join the Ignite Your List Lead Magnet Challenge! 🔥
Email marketing has the highest ROI of any marketing channel - with a return of 4,000%. And you need to get a piece of that!
LET'S EXPLORE THE EVENT SCHEDULE TOGETHER:
DAY
01
The Single Solution Spark
On Day 1, we'll banish blinking cursor syndrome as I teach you my process for identifying the perfect lead magnet topic. Instead of creating a generic lead magnet that just does lip service to your expertise and skills, we'll focus on creating a resource that your audience will be super excited to download - because it solves a specific problem that they're experiencing right now!
DAY 1 YOU WILL GET:
A proven, repeatable process to identify the perfect lead magnet topic
The Magnificent Magnet Matrix to help you brainstorm ideas for your specialty or industry
The confidence in knowing that you finally have a topic that your audience will love - and trade you their email address for!
DAY
02
The Embers of Engagement
Today's the day to finalize your lead magnet topic and get down to drafting your copy! This is the step that other programs and videos miss - they tell you why and how to build a lead magnet...but they never tell you WHAT to write in your lead magnet! However, that's not a problem in this challenge - on Day 2, we'll knock out your copy...together!
DAY 2 YOU WILL GET:
A simple but powerful structure for writing your lead magnet copy
Lead magnet examples from a variety of industries
Templates and prompts to let your creativity flow!
DAY
03
Branding Blaze
One of the most important decisions you'll make about your lead magnet is what to name it - and the pressure is heavy! It feels like naming your own child! Don't worry - today we'll be talking about giving your lead magnet the perfect name that will make your new subscribers fall all over themselves to opt into.
DAY 3 YOU WILL GET:
Tips for developing the perfect name and identity for your lead magnet
Brainstorming documents to help you sort out your thoughts
DAY
04
Fanning the Flames of Creativity
Whether you're a Canva pro or a total novice, no worries! We'll utilize the power of Canva (free or paid account) to find beautifully designed templates that you can tweak to make it your own! Even if you don't think you're a designer, you'll be surprised at how easy this step makes this process!
DAY 4 YOU WILL GET:
A walkthrough of finding awesome templates in Canva
Templates and prompts for writing your lead magnet intro and call-to-action
The "Where to Share Your Lead Magnet" Guide
DAY
05
Ignition to Inferno!
Just because you build it doesn't mean they'll come - you've got to spread the word about your super-valuable lead magnet! We'll discuss how and where to store your lead magnet so your new subscribers can access it, and I'll share ideas for sharing your lead magnet on social media in a way that doesn't feel used-car-salesman-y (can I get an amen?!?!). And we'll talk about what to do next!
DAY 5 YOU WILL GET:
An understanding of the structure of a lead magnet funnel
A high-level overview of the best email marketing platforms
A value-packed swipe file for social post inspiration
The "Where to Share Your Lead Magnet" Guide
The momentum to take the next step to ignite your email list with subscribers who are 🔥 fired up to buy from you!
Stop Guessing + Make Your Lead Magnet A Reality!
Inside this challenge, we'll give you our best advice for:
Identifying the perfect topic for your lead magnet that will provide the most value to your subscribers - while demonstrating your expertise in your space!
Writing compelling copy for your lead magnet to ensure your subscribers will get immediate value - boosting their trust in you!
Designing your power-packed lead magnet - even if you don't think you're a designer!
Sharing your lead magnet to get it into the inboxes of your ideal customers - the ones who need it the most!
Nurturing your ever-growing email list so when your ideal customer is ready to buy, you're the first person they think of!
THIS CHALLENGE
is perfect for:
New business owners
Veteran business owners without an email list
Business owners who have neglected their list
Business owners whose businesses have shifted into new offers, industries, or services
About Your INSTRUCTOR
Lynley Hipps
MEET Lynley Hipps
Lynley is a lifelong writer who started her own business after 15 years in corporate America, growing it to six figures in under 2 years and retiring her husband from his corporate job. She has written copy and designed strategies for hundreds of clients, from start-ups to 7- and 8-figure empires.
She is known for bringing together email marketing strategy, copy, and tech to to help her clients and students engage with and grow their email lists.
With millions of dollars generated from email campaigns she's written, she is committed to helping her clients nurture their email subscribers into happy buyers and raving fans.
The Bottom Line Is...
The best time to start your email list was yesterday...but the second-best time to start is TODAY! By growing and nurturing your email list, you will create a stream of warm leads who will become raving fans and explode your business! If you like money and want to serve your people, you need to be in the Ignite Your List Challenge!
Can't wait to see you on the inside!
xx,
lynley
L Squared Digital Media
For support issues or questions, please email us at hello@lynleyhipps.com